- Yeongdong County supports the hosting of the World Gugak Expo, leading the way in the fusion of traditional culture and cutting-edge technology.
Hosan Vision, a precision agricultural machinery company, has stepped forward to promote local culture and traditional arts. The company recently donated 1 million won and tickets to a traditional Korean music exhibition to the Community Chest of Korea to support Yeongdong County’s bid to host the “World Traditional Korean Music Expo.”
This donation was made in collaboration with the Okcheon County Economic Department. It is part of a social contribution initiative designed to help those with limited access to culture experience our traditional arts firsthand.
Hosan Vision has shown an unusually deep interest in traditional Korean culture for an agricultural machinery manufacturer. Last year, it garnered attention both within and outside the agricultural industry with its unique marketing strategy, incorporating Dancheong patterns into its field-based fertilizers and herbicide sprayers, citing the concept of “farm machinery where tradition meets cutting-edge technology.” This attempt, combining traditional culture with agricultural machinery technology, was recognized as a case study that appealed to farmers and created a distinctive brand image for the industry.
Yeongdong County hosts the annual Yeongdong Traditional Music Festival to promote the value of traditional music. Recently, the county has been strengthening its promotional activities both domestically and internationally, aiming to host the World Traditional Music Expo. Hosan Vision’s donation is significant in this context, representing a case of private sponsorship by a technology-based company empathizing with and participating in the spread of traditional culture.
A Hosan Vision official said, “We make machines, but we value the lives and cultures in which those machines operate even more.” He added, “We will continue to uphold the values of farmers’ daily lives and traditions, and establish ourselves as an agricultural machinery company with both technological prowess and sensitivity.”
Source: Korea Agricultural Machinery News (http://www.kamnews.co.kr)
